It is all about the Creative!
Press Release
Roy, New Mexico Announces the Grand Opening of Rough and Tough Embroidery; Home to Digitized Custom Machine Embroidery
On Saturday, October 17, 2009, the Rough and Tough Embrodery Company had its Grand Opening and Open House from 11 am to 4pm in Roy, New Mexico. Juanita Baker, Business Manager, and Jackie Shaw, Assistant Manager welcomed about sixty-five guests and customers.
Rough and Tough Embroidery Company moved into the recently renovated A. Blasi and Sons Food Store Building at 120 East Third Street, just East of the Chill ‘n’ Grill Restaurant. The business has been in existence for the past year and a half. The company was housed and “incubated” at Roy Municipal Schools. Melissa Hartley and her class of entrepreneurs first started the business in the Spring of 2008 after winning the Entrepreneurial Fair competition held at Mosquero Schools. Students won $1000 to be split evenly. The business received two ENMR grants which provided startup funds for equipment and supplies. Roy Schools received an additional revitalization grant.
Owners of the Blasi Building, Jan Garrett and Sandy Ray also received a $5000 grant to help with renovation of the building. As part of the grant process, the Blasi Building will be home to the embroidery company free of charge for one year. Renovation needs provided job opportunities for local craftsmen and electricians. Students were hired to help with the initial cleanup of the building. Renovation will continue with new plumbing and much needed work on the exterior of the building.
The main purpose Juanita and Jackie had in mind for this day was to let the community and surrounding areas know that they are in a new location and are open for business. During the day there were several items that were sold and ordered by guests and customers along with promises for more orders. The ladies are also trying to broaden the range of items they have. They will be incorporating many new items over the next few months.
Throughout the day, Juanita and Jackie had drawings for door prizes. The following is the results from the drawings:
Thelma Esquibel won an embroidered shirt
Diane Covarrubias won a rope wreath (made and donated by Sandy Ray)
Roy Rigoni won a throw with Running Horses embroidered on it
Rope Wreath Door Prize
Sherrita Fluhman won an embroidered dish towel
Jimmy Garcia won a shirt with a horse embroidered on it.
Sue Bada won a pillow with horses embroidered on it.
Alberta “Sheets” Cline won an embroidered dish towel
Nick Gonzales won a Longhorn embroidered cap.
Juanita and Jackie would like to send out a big thank you to everyone that participated in the grand oopening. They appreciate the support from the community.
To place your order for your digitized custom machine embroidery item, you may stop by the store, or email us
Happy Stitching!
